Who really follows us? We have predominately female readers: Women (76%); Men (24%) across our platforms. Website readers come mostly from Canada (60%), the US (20%) and South Africa (10%). On Instagram, our followers are located mostly from Edmonton (32%), with many followers from other top locations like Calgary, Vancouver, Cape Town and Toronto. Their interests span travel, and various lifestyle topics like food, home life and fashion. Our audience is mostly married professionals with no children as yet.
AGE
18 - 24
35 - 44
25 - 34
45 - 54
14%
54%
22%
6%
Who are we?
*But more importantly, almost every post achieves, at minimum, a 8% engagement rate & a 3.8k reach!
The Globe Diary Blog is a popular travel and lifestyle resource with a travel-focused readership. Our blog is focused on luxury-for-less travel, trendy food spots and cultural events. We explore stunning international locations, as well as locally in our hometown of Calgary, Alberta, Canada.
The content has evolved into a one-stop-shop to keep up with our life, and travels. New posts are scheduled Tuesday, Thursday, and Saturday, covering various topics including photography, marriage, travels, fashion, home decor, and general life happenings!
total reach:
meet leigh dorkin - the voice behind theh brand
That’s exciting, we love a collab!
Our Demographics
We’re so glad you’re here, because it means you’re into us, and that’s the biggest compliment ever! We get a lot of emails inquiring about partnerships and collabs, so in order to make the process easier, we’ve made this online media kit to help speed up the process. If you’d like a PDF copy of our media kit or to discuss opportunities to work together, please email:
theglobediary@gmail.com
120K+
*2,990+
1,100+
1,500+
monthly blog views
10k
So You Wanna Partner With Us?
We're so proud of some of our achievements, so we're here to brag a little.
The Globe Diary Gets *Featured*
@ExploreCanada
@WestJetMagazine
@abbotsfordtulipfestival
@Loft
9k
9k
1k
3k
SPONSORED BLOG POSTS
Take advantage of The Globe Diary's extensive network and get your brand in front of as many travellers as possible. A sponsored blog post includes an article written by Leigh with photos, a mention and a link to your product. All blog posts are shared on social media and mentioned in our monthly email to our email subscribers.
All sponsored posts will include a disclosure to ensure reader's are aware of the brand collaboration, in accordance with the FTC.
SPONSORED GIVEAWAYS
A sponsored blog post includes an article written by Leigh with photos, a mention and a link to your product. All blog posts are shared on social media and mentioned in our monthly email to our email subscribers.
All sponsored posts will include a disclosure to ensure reader's are aware of the brand collaboration, in accordance with the FTC.
SPONSORED GIVEAWAYS
We know what it's like when you've got nothing to post so we help you create content for your social media channels. Here are two examples of content we created that brands used on their Instagram accounts
EVENT COVERAGE
Sharing an event experience on social media is an effective marketing tactic that we can help you with! Instagram Posts, Stories and Blog Posts all boost excitement for a particular upcoming or current event. Covering the actual event also gives readers insight to the event and boosts brand awareness.
ADVERTISE WITH US
Take advantage of The Globe Diary's extensive network and get your brand in front of as many travellers as possible.
Article Destination Feature
Prominent sidebar ad on all articles associated with a directory and specific country destination
Visibility to users with a specific interest in directory and destination of choice
Exclusive to one client per month
CITY GUIDES
Get your brand featured in targeted articles about the directory and/or destination that fits with your mission and maximize your marketing potential. Our City Guides are comprehensive and
Our favourite thing to do is to make travel easier and more convenient for our readers, so the best way we know how is to create our extensive Travel Guides on each of the cities we explore listing all the must-sees and dos.
SOCIAL MEDIA TAKEOVERS
Takeovers should increase brand exposure, give some entertainment to the audience and provide interesting content. Whether you’re launching a new campaign or promoting an event, a takeover can help your brand seize the moment on social media. Not only are you tapping into your audience, but you’re tapping into your Influencer’s audience as well! Here's an example from the Abbotsford Bloom Tulip Festival Account.
brand collaboration examples
Press Trip: Our Jasper in January Weekend
Sponsored Post: Full House Lottery Trips to Win!
Sponsored Post: Why We Love These Shea Products From The Body Shop
Event Coverage: Our Visit to the Abbotsford Bloom Tulip Festival
Social Media Takeovers
Press Trips
Hotel Reviews
Product Reviews
Restaurant Reviews
Instagram Stories / Videos
And we're open to new ideas!
Our partnership opportunities
We love to work with brands one-on-one to create inspiring, entertaining and useful content that's also unique to the social media world. We love to create written guides and photographs to be published on The Globe Diary or owned by the brand. We don’t advertise or recommend something we don’t know or don’t believe in. Instead, we choose to experience things first-hand, allowing us to share honest and engaging content our audience can trust.
We've added examples of our previous work with the stats we have on hand for each particular type of collaboration we've done in the past. You can use the below list to click the various types.
How we can work together:
Sponsored Blog Posts
Sponsored Giveaways
Brand Photography & Content
Event Coverage
Advertisements Banners
City Travel Guide
Social Media Takeovers
We love to work with brands one-on-one to create inspiring, entertaining and useful content that's also unique to the social media world. We create written guides and photographs to be published on The Globe Diary or owned by the brand. We don’t advertise or recommend something we don’t know or don’t believe in. Instead, we choose to experience things first-hand, allowing us to share honest and engaging content our audience can trust.
We've added examples of our previous work with the stats we have on hand for each particular type of collaboration we've done in the past. You can use the below list to click the various types.
get in touch here >
Let’s create something great together!
Love what you see?
We would love to learn more about your project & how we can work together. We've prepared a simple project planner on our contact page in order to get to know you and your project better. It allows for a speedy response! Or just get straight to our inbox!
